ADRA Media Agency’s Fail-Proof Marketing Funnel Solutions
What is a Marketing Funnel?
Marketing funnels provide visual representations of each step visitors take during the sales process. A marketing funnel starts from the moment a consumer learns about your business and continues through until the final conversion. Common marketing funnels include four steps. Let’s take a look:
- Attention: A consumer notices your ad, post, video, or other media, or hears about your brand by word-of-mouth.
- Interest: The consumer wonders if what you offer will help solve a problem and wants to find out more about your brand or products.
- Desire: The consumer has researched to learn more and plans to convert into a customer.
- Action: The consumer acts by making a purchase. Note that this can also be the point where a consumer completes a form, books a call, schedules a demo or an appointment, or any other action you built into your funnel. If the consumer has taken the action you planned for, you have a conversion. The consumer moves from browsing to buying or becoming a solid lead.
Let’s look at the process in a manner that should be familiar:
Imagine you are online searching for a gag gift for your cousin’s wife’s uncle’s girlfriend’s mother’s most-recently-appointed ex-husband. You find a company that sells unusual gifts. We’ll call the company “Gifts Unexpected.”
Here’s how the funnel maps out after the initial search:
- You visit giftsunexpected.com
- You look through the products and find a mug that says, “Only LIVING SURVIVOR of a RELATIONSHIP with MY EX-WIFE.”
- You think it’s the perfect gift, so you add it to your shopping cart.
- You complete your purchase.
While other steps may have taken place between those four steps, they are irrelevant unless they contributed to your purchase. For example, maybe you viewed Gifts Unexpected’s blog, but it had nothing to do with your customer conversion.
Why are the steps consumers take to conversion called a marketing funnel?
Think of a physical funnel you use in the kitchen, in crafting, when adding oil and other fluids to your car, and so forth. If you’re lucky, everything you pour into the funnel makes it through and into the container or reservoir. However, in some cases, the funnel might clog, overflow, or contain a small amount of residue. More goes into the funnel than goes completely through sometimes, exactly like a marketing funnel.
From the start of the sales or lead-generation process, many consumers take the first step. Everyone goes into the funnel looking for information, a solution to a problem (e.g.: viewing a website or other promotional material).
As those consumers take more steps, some of them drop off because they decide the offer is not the right solution for them or that it is not the right time to proceed; the marketing funnel thins out or becomes narrower.
At some point in the process, your sales team becomes involved to help close leads. Having the correct automation built-in helps greatly.
Those who convert to customers made their way through the entire funnel.
Spoiler Alert!!
Not everyone in your marketing funnel will convert into a customer, only those prospects who have the most interest will continue to move deeper into the funnel.
Fear not! Losing customers through the funnel process may sound bad. This is NOT always a bad thing. Not everyone is qualified to be your customer!
Some people attempt to “widen the funnel” to appeal to more consumers so the number of conversions will increase. Sometimes this works and other times it backfires, depending on several factors.
It is true that the more prospects there are in your funnel, the wider the funnel is. However, if those people are not targeted prospects, the wider funnel may make no difference in the number of conversions.
Are there different kinds of funnels?
Yes. There are a variety of funnels used in marketing efforts. Regardless of what they are called, all the following funnels are designed to track the steps consumers take on their way to conversion.
- Marketing funnels
- Lead magnet funnels (Need a good lead magnet? Check out our content solutions!)
- Sales funnels
- Conversion funnels
- Email funnels
- Home page funnels
- Video marketing funnels
- Webinar funnels (which Statista rates as highest-converting for B2B sales)
What are marketing funnels used for?
A marketing funnel can be used in several ways. They are not only to get signups and sales. Funnels can be placed on any website to determine the flow of consumer movements.
Once you set goals for the actions you want consumers to take on your website, we can create a funnel to follow the movements they take to complete that action.
Obtaining data from the funnel will help us figure out what barriers exist to conversion and then we can optimize the funnel to improve conversions.
Of course, the ability to increase cart value is a fantastic benefit of funnels as well. Businesses can accomplish higher cart values by adding one-time-offer (OTO) pages as redirects after a primary and/or subsequent purchase, as well as by placing order bumps on the check-out pages of their funnels.
How can a marketing funnel help my business?
Marketing funnels help simplify consumers’ journeys in a way companies can easily follow. These funnels map out all the decision process stages and plan the desired steps consumers should take to convert. Simply stated, funnels allow visualization of the client conversion process.
Funnels can be applied to most consumer interactions. Some examples are:
- lead generation
- list building
- online sales
- enrollments
- subscriptions
- brick-and-mortar traffic
- affiliate marketing
- network marketing
Marketing funnels allow businesses to access data in the form of a marketing funnel report. The marketing funnel report shows businesses where in the sales process they are losing customers. It is often described as finding the “leak” that is letting consumers “escape” the funnel. Once you know where the “leak” is, you know where your strategy must pivot.
Refine Your Sales Process with Our Marketing Funnel Solutions
Use our strategic Internet marketing funnels to capitalize on the huge numbers of Internet users who are hungry buyers simply waiting for your offer.
We’ve been online since before it was cool and have built many online marketing funnel systems that funnel leads into offers and close the deal for you.
Also, if you aren’t using a funnel to build your email list, you should be!
Check out the marketing funnel options we have available for you below.
If you have questions, you can use the contact form at the bottom of this page.
If you are ready to book a no-cost consultation with us, you can do so here.
"Single Funnel" Starter Package
The “Single Funnel” Starter Package is designed to help you dip your toes into Internet marketing funnels.
We will create a single funnel around the product(s) or service(s) your company offers.
Whether you provide the lead magnet, or we create one for you, our funnel will be a fantastic asset to your brand.
With one of our marketing funnels, you can grow both your email list and your sales volume at the same time.
Lead magnet creation is billed separately should you choose to have us create your lead magnet for you.
Ask about our introductory special pricing for new customers.
The “Single Funnel” Starter Package involves a one-time fee payable at the onset of your project.
"Silver Bundle" Funnel Package
The “Silver Bundle” Funnel Package is for those of you who have multiple niches or product lines with which you’d like to use marketing funnels.
We will provide a discount based on the number of funnels you purchase.
As with our other Internet marketing funnel packages, you can provide lead magnets or we can create them for you.
We will customize your funnel package to meet your needs.
The more Internet marketing funnels you order, the larger the discount.
Lead magnet creation is billed separately should you choose to have us create your lead magnet for you.
The “Silver Funnel” Bundle Package involves a one-time fee payable at the onset of your project.
"Platinum" Funnel Package
The “Platinum” Funnel Package is for the professional Internet marketer who has multiple offers across various niches.
We will design multiple marketing funnel pages for your offers and provide a bulk discount based on the total number of funnels we build for you.
Within this funnel package, you can “mix and match” simple funnels and more complex funnels as well
This Internet marketing funnel package, exactly like our others, includes the option to provide your lead magnets or have us create them for you.
Lead magnet creation is billed separately should you choose to have us create your lead magnet for you.
The “Platinum” Funnel Package involves a one-time fee payable at the onset of your project.
"Single Funnel" Management Package
Our “Single Funnel” Management Package allows you to focus on growing your business while we manage your Internet marketing funnel.
We know funnels can be a bit perplexing, especially when you are getting started with your first one.
Let us help!
As part of your marketing funnel management package, we will manage all changes to your funnel and any email marketing campaigns associated with your funnel on an ongoing basis.
Additional content creation services are available but are not included in this package.
Our “Single Funnel” Management Package is billed on a recurring monthly basis. The first payment is due at the onset of services.
"Silver Bundle" Funnel Management Package
Our “Silver Bundle” Funnel Management Package takes the pressure off you while we manage all your Internet marketing funnels for you.
Managing funnels can be tough, especially when you have more than one or two.
We are happy to help.
As part of your funnel management package, we will manage all monthly changes to your funnels, as well as any changes to associated email marketing campaigns.
Additional content creation services are available but are not included in this package.
Our “Silver Bundle” Funnel Management Package fees are billed as a recurring monthly payment. The first payment is due at the onset of services.
"Platinum" Funnel Management Package
Our “Platinum” Funnel Management Package places you in a completely hands-off role while we manage every single one of your Internet marketing funnels for you.
Let’s face it!
With all these funnels, you are going to need reliable, skilled assistance to maintain them (and your sanity).
As part of your funnel management package, we will manage all changes to not only your funnels but also changes to your associated email marketing campaigns.
Additional content creation services are available but are not included in this package.
Our “Platinum” Funnel Management Package is billed on a recurring monthly basis. The first payment is due at the onset of services.
Are you ready to get our Internet marketing funnels working for you?
Let’s Make it Happen!
Contact Us
Call us today at (817) 380-5854 or fill out the contact form directly below this section for a no-cost Internet marketing funnel consultation.
Start the Funnel Conversation
Discuss the requirements of your Internet marketing funnel project with one of our online marketing professionals and receive your free timeline and fee estimation.
Leave the "Fun"nels to Us!
Let us build your funnel(s) and take your business to new heights by creating a marketing funnel package that will fuel growth while your focus is elsewhere!