ADRA Media Agency’s Search Engine Optimization (SEO) Solutions
What is Search Engine Optimization?
Search engine optimization, also known as “SEO,” is a group of continually evolving practices designed and implemented to improve the presence and positioning of websites in organic search engine results.
When it comes to search engine optimization, there are several types. You may hear experts refer to on-page, off-page, technical, video, and voice-search search engine optimization, for instance. Each of these is briefly explained in the solutions-based services we provide that you’ll see in the next section of this page.
Why Do I Need Search Engine Optimization?
Organic search results are the primary way people discover and retrieve online content. Therefore, it is crucial to implement a quality search engine optimization strategy to not only increase the quantity of traffic to your website but also to improve the quality of that traffic. In other words, organic search results, the quantity of organic traffic, and the quality of organic traffic are closely related.
Are you following along so far?
Fabulous! Now is the perfect time to look at the relationship between organic search results, the quantity of traffic, and the quality of traffic.
Search Engine Optimization Scenarios
We’re glad you’re here to embark on a short journey with us as we dive a bit deeper into this topic with some scenarios. Let’s go!
Organic Search Results
Organic search results are the unpaid listing of websites on search engine results pages (SERPs). These SERP positions cannot be bought. They are based on organic search engine ranking algorithms, unlike ad listings. Ad listings—such as Google pay-per-click ads, which are based on advertiser bids—do appear in a significant portion of search results, but they are NOT considered “organic” listings.
Quantity of Organic Traffic
The quantity of organic traffic is based on how many visitors reach your website through organic search. People are most likely to click on websites near the top of the search engine results page. People rarely venture past the first page unless they are research enthusiasts in no hurry to find the solution they need. Therefore, having a high-quality search engine optimization strategy is crucial. You want to rank as highly as possible under the right search terms so you are more likely to have more high-quality visitors and more conversions.
Quality of Organic Search Traffic
The quality of organic traffic has to do with the relevance of the user and the user’s search compared to the content on your website. High-quality search engine optimization takes advantage of a search engine’s intent to match searchers with what they are searching for. Two things can happen when someone searches and ends up on your website. You can get high-quality traffic or low-quality traffic. Let’s look a bit more closely:
- Low-Quality Traffic: If someone searches Google for a lawyer and ends up on your landscaping website thinking they are going to find answers to their legal questions, that “lead” is not a lead and will likely leave your website quickly without converting.
- High-Quality Traffic: If someone searches Google for “realtor near me” and ends up on your real estate agency landing page, you can rest assured that person is most likely interested in what you have to offer and is more likely to convert.
Without Quality Search Engine Optimization, Do You EVEN HAVE a Website?
Unfortunately, many people think simply having a website is enough to bring in more business. This simply is NOT true! Having a website built is only one of many steps to creating an online presence and bringing in new customers.
We encourage you to take a look at these LIVE STATISTICS to see how many times Google has been searched on the day you read this page, as well as how many websites there currently are, and check out the other statistics while you’re there. Those numbers will help you see how important a strong online presence and high-quality search engine optimization are to your business.
Beware! Not all search engine optimization is on the up and up! Some people still practice what is known as “Black-Hat” search engine optimization. This form of search engine optimization is seen as unethical by search engines and can get your website “slapped down” and kicked out of search results altogether.
Only “White-Hat” search engine optimization should be utilized in any search engine optimization plan! We cannot stress this enough!
Don’t Forget the Search Engine Optimization Package!
We hope you will take some time to look over the search engine optimization solutions below.
We are happy to offer both complete search engine optimization packages and à la carte search engine optimization options.
The importance of safe, quality search engine optimization should never be overlooked when you are seeking optimal results from your website.
Feel free to contact us here with any questions, or go ahead and book your no-cost search engine optimization consultation here.
Competitor Analysis
Our competitor analysis is conducted using best practices taught to the staff by a team member who holds an MBA. Our methods go above and beyond what she learned in her rigorous MBA degree program.
As an SEO solution, when we conduct a competitor analysis on your behalf, we begin by reviewing your business to get a complete picture of where your business stands at the moment.
Then we go all “Inspector Gadget” and begin to spy on your competitors. We also conduct an analysis of your target market, sales processes, and goals.
The competitor analysis is typically combined with other SEO solutions.
We can revisit this analysis periodically, to stay abreast of changes as they arise, in the interest of competitive advantage.
Competitor Analysis services are billed at the onset of service and then as a recurring monthly payment, according to your specified schedule of services.
Keyword Research
We are research nerds! Keyword research is crucial to any SEO plan. Keyword research is used to gain an understanding of how your target customers search for the products, services, and content you offer.
Then we analyze and compare to determine the best keywords to focus on in other facets of the strategy we devise for your website.
One of our top priorities with this service is to help you outrank your competitors while respecting your budget.
Without keyword research, SEO is not nearly as effective. As a matter of fact, you could say it is impossible!
Therefore this solution is typically purchased in conjunction with other SEO solutions, as well as with other forms of digital marketing solutions.
Keyword Research services are billed at the onset of service and then as a recurring monthly payment, according to your specified schedule of services.
Off-Page SEO
Off-Page SEO is also referred to as Off-Site SEO.
This variety of SEO deals with elements such as links connecting to your website from other websites, branding efforts across platforms such as social media, creation of citations, content marketing, and the like.
Off-Page SEO is about signals coming from places other than your website to tell search engines about your website’s relevance, so to speak.
Off-Page SEO, as part of a plan, can be powerful when properly nurtured!
However, not all search engine optimization providers are equal. Many will cut corners or do the bare minimum, resulting in less-than-optimal results.
Not us! We get you seen all across the Internet!
Off-Page SEO services are billed as a recurring monthly payment, according to your specified schedule of services.
On-Page SEO
You guessed it! On-Page SEO is also called On-Site SEO.
This portion of the SEO strategy deals with the optimization of the content provided on your website, as well as the code used to create your website.
The combination of content and code can greatly influence how search engines view your website; which in turn influences how many people will have the privilege of viewing your website in a list of search engine results.
On-Page SEO is perhaps the easiest to control.
With a little training from us, you can be a big part of keeping your On-Page SEO expenses to a minimum!
You MUST pay attention to this SEO solution!
On-Page SEO services are billed at the onset of service and then as a recurring monthly payment, according to your specified schedule of services.
Technical SEO
Pardon us while we get a little technical!
Technical SEO is just that: technical.
This form of SEO has to do with several factors such as, but not necessarily limited to, the ability of search engine bots to find (crawl) your website, index your website, understand your website, render your website, and rank content on your website.
Is your page rank-worthy?
That is the question!
Think about it. If the search engines can’t “read” your website, how can they help potential visitors find it?
Technical SEO is vital to the popularity of your website with the all-mighty search engines. This is more complicated than other forms of SEO, but the ROI is definitely worth the investment.
Technical SEO services are billed at the onset of service and then as a recurring monthly payment, according to your specified schedule of services.
Voice Search SEO
Times are changing!
Even if you aren’t yet utilizing voice search on your smartphone, Alexa, etc., that isn’t stopping those who are.
So what does this mean for your website?
When people speak into devices and use voice-assisted search options, they often use different search terms (keywords) than they would if they were typing into a device to search.
Therefore, we have yet another optimization to concern ourselves with when it comes to helping others more easily find your plot of digital real estate.
Fortunately, we have a handle on Voice-Search SEO techniques and can help you in this area of SEO as well…definitely, a service to consider!
Voice Search SEO services are billed at the onset of service and then as a recurring monthly payment, according to your specified schedule of services.
Video SEO
Rank higher and rank faster using the search engine you may not even realize is a search engine.
That’s right…
YouTube is a search engine; one that is heavily visited at that!
People go to YouTube in search of all kinds of information: education such as a how to do something or a tutorial, reviews, research, entertainment, and more.
We harness the power of video to bring you more traffic and higher rankings.
Even if you have never used video before, we can help you take advantage of this amazing search engine optimization “secret.”
Hint: video is typically faster and easier to rank in the search engines than textual content is.
If you’re shy: don’t worry, you don’t even have to show your face to take advantage of YouTube!
Video SEO services are billed at the onset of services and then as a recurring monthly payment, according to your specified schedule of services.
Google My Business & Other Business Listings
Formerly Google Places, Google My Business is a great tool to utilize along with other forms of more traditional SEO solutions.
Think of this as off-page or off-site search engine optimization because that’s exactly what these listings fall under.
While you may not be as familiar with some of the other Business Listings websites, there are MANY and you should be paying close attention to them!
Some examples of additional Business Listings websites are Yahoo Local, Yellowbook.com, Manta, Apple Maps, and let’s not forget Facebook.
Keeping up with all these on your own is impossible if you plan to have time to run your business and live your life!
Thankfully, you can still help more people find you and increase your company’s growth. We will handle the entire process for you!
Google My Business and other Business Listings services are billed at the onset of services and then as a recurring monthly payment, according to your specified schedule of services.
Business Review Listings
More off-page SEO for you!
Business Review Listings are not the same as Business Listings, but they are extremely important for your business.
We typically offer these services as part of our Reputation Management Solutions Packages.
There are tons of review sites to help consumers shop wisely. Some examples are Yelp, Trustpilot, and Facebook.
Consumers value the opinions of other consumers and will base their final purchasing behavior solely on online reviews.
Therefore, Business Review Listings are a great tool to add to your SEO tool belt.
As a business owner, you cannot possibly keep up with review pages on your own.
We offer full-service Business Review Listings solutions across many platforms to help you be seen positively in the right places.
Business Review Listings services are billed at the onset of services and then as a recurring monthly payment, according to your specified schedule of services.
Mini SEO Package
The Mini SEO Package is for the budget-conscious client who is just starting online.
Everyone needs SEO of some sort, but not everyone has a large budget for SEO.
We offer an affordable, tailored option for clients who aren’t in a huge rush to see results, but who still want to know their visibility is steadily rising.
Payment for SEO Packages is due at the onset of services.
Then, the Mini SEO Package is billed as a recurring monthly payment from the date of the onset of services.
While SEO Packages are initially billed monthly, they can be paid in advance to receive a discount, per client preference.
Mega SEO Package
The Mega SEO Package aims to provide a wider range of SEO solutions for clients who want to see the results of their SEO expenditures faster.
As with all our SEO packages, we will review your needs to develop an SEO strategy that is customized specifically to your website and both your SEO and business goals.
Payment for SEO Packages is due at the onset of services.
Then, the Mega SEO Package is billed as a recurring monthly payment from the date of the onset of services.
While SEO Packages are initially billed monthly, they can be paid in advance to receive a discount, per client preference.
Max SEO Package
The Max SEO Package is an aggressive, all-inclusive option designed to bring maximum search engine optimization results, enabling clients to see improvements faster than either of the “lighter” SEO packages we offer.
This package includes a Competitor Analysis, Keyword Research, Off-Page SEO, On-Page SEO, Technical SEO, and more.
Payment for SEO Packages is due at the onset of services.
Then, the Max SEO Package is billed as a recurring monthly payment from the date of the onset of services.
While SEO Packages are initially billed monthly, they can be paid in advance to receive a discount, per client preference.
Are you ready to be seen?
Let’s Make You Visible!
Contact Us
Call (817) 380-5854 today, or fill out our contact form here to request a no-cost search engine optimization consultation.
Enjoy a Free SEO Consultation
Discuss your search engine optimization needs with our SEO professionals and get your free search engine optimization timeline and fee estimation.
Let Us Make the Search Engines Work for You!
Let us customize your search engine optimization strategy to increase your search engine visibility and grow your business faster!
