Today, I want to talk about common elements of website design. But, before I do, I must tell you something interesting about common elements. Some people believe your average webmaster may not be aware of basic website design elements. Some people think those with formal training may be more familiar than those who are self-taught.

Mind you, we at ADRA believe this may not always be the case. After all, some self-taught cooks prepare better dishes than highly trained chefs! Nonetheless, using commonly taught design elements can make a huge difference. Now then, I’ll discuss some of these elements.

Common Elements of Website Design: What is Your Website’s Color Palette?

The first of the common elements of website design is your color palette. To put it plainly, your website’s color palette is the combination of colors you will mainly be using on your website. It is best to choose no more than three colors. Then, you can use contrasting colors to set specific information apart from the rest of your page. Try a free online color palette generator to make this task easier, or you can do it the messy way too!

Your color scheme plays a big role in your visitors’ experiences on your website. First, it can influence reactions and feelings about your website. Next, it can determine how well visitors can view your website.

Choose colors that make it easy to view everything on your pages. Avoid overly bright, flashy colors that make it hard to look at the device, let alone your content. Your color palette is an important element of website design. Colors can evoke emotions and bring balance or prevent balance.

Finally, if you are unsure, a simple white background and black text is your best bet. Over time, you can add a touch of color, or simply use the pictures you select as your color source.

Common Elements of Website Design: What is Your Website’s Focal Point?

Next, we’ll discuss the focal point of your website. The focal point is the location where the main information you want visitors to see is placed. Basically, this area will stand out on your home page, grabbing your guest’s attention as they enter your website.

There are different ways to create a focal point. First, you can create a noticeable space on your page by altering the size of that section. Second, you could use a contrasting color that sets the area apart from your primary color palette. Next, you could use a distinct shape to set your focal area apart. Alternatively, you could create your focal point using a combination of the three techniques. This sums up the first of the common elements of website design.

Common Elements of Website Design: Is Your Website Balanced?

The third of the common elements of website design we’ll discuss today is balance. As mentioned, your color palette is important overall. To be honest, it also plays a large role in creating balance on your website.

Complimentary colors and shades, along with white space, create a balanced feel that makes users enjoy their visit more. Let’s face it, you want your visitors to stick around! Giving them a balanced feel is vital to the length of their visit.

You should use white, or a pale color such as cream, along with your palette. Take it from me, a website can be beautiful and have no balance. Also, a balanced website will typically deliver better results for you.

Common Elements of Website Design: How are You Using Available Space?

Next in the common elements of website design lineup is available space. How you use the space on pages matters to the success of your website. You should strive to combine an appealing look with a layout that is both creative and logical. This combination will ensure that your website is attractive and functional at the same time.

First, determine how much information to provide in a given area. Next, determine how you want to highlight specific information. Finally, create your layout in a manner that is eye pleasing and user friendly at the same time. Be sure your visitors are seeing what you most want them to see.

Common Elements of Website Design: Are You Using Lines Properly in Your Website Design?

The last element of our common elements of website design is line usage. We will discuss horizontal, vertical, and diagonal lines and how they alter your visitors’ experiences on your website.

First, horizontal lines are soothing and most likely best for a professional / business website. Next, vertical lines tend to be more engaging; they stimulate activity and are perfect for accents on your pages. Finally, diagonal lines are active. Diagonals create a fun feeling and are great on children’s websites or when you hope to create excitement. For best results, pay attention to common elements of website design; always be aware and use the proper type(s) of lines on your website.

Final Thoughts on Common Elements of Website Design

As we bring this post to a close, we must say all these common elements of website design are important to the success of your website. Alas, you may be feeling overwhelmed right now. Don’t fret! ADRA Media is knowledgeable in common elements of website design and we are here to help. We love what we do, and we know you’ll love what we do for you as well. Be sure to contact us for a free estimate and timeline today!